For my interactive analysis of objects of personal technology, I have presented my critiquing as a parody of an advertisement campaign. As such, it is supposed to be quite shallow, lighthearted and above all facetious. Because of this, you won't find many academic words in here like 'agency' or 'metaphor' or 'interactivity'. Instead, when looking to see if I have addressed these criteria, search for synonyms or words that mean something close. For example, I have analysed agency repeatedly with terms like 'control', 'influence' and 'authority'. You won't see any realistic definitions or observations. You'll see over-exaggeration and tiny text disclaimers. Nonetheless this exaggeration, when coupled with an advertising aesthetic and those disclaimers, should even out and provide real meaning just below the surface. The assignment consists of two types of data, text and speech. The former being the advertising agency's blurb on the product, the latter being 'personal testimonials'. As a general guideline, the text part of the assignment aims to analyse the object in terms of... a quick metaphor its relevancy to others and people as a group how the object lets us interact with space the level of agency users of the object enact, both with the object and with other elements in their environment the agency transferred when the object fails another metaphor for the object, which is usually 'protection', but in one case 'freedom' ...as you read down the page. The aural part of the assignment then addresses the more personal issues associated with the object, namely: the relevance of the object to you the meanings you associate with the object Above all, just remember that the real analysis is hidden behind a façade of shallow advertising like a secondary meaning. So that's me covering my bases, now on to the assignment! Warning! Assignment does not contain any strong language, although it may contain adult themes. Reference materials and a bibliography can be found here.